BASED IN TOKYO
Made in Madrid
BASED IN TOKYO
Made in Madrid
BASED IN TOKYO
Made in Madrid
BASED IN TOKYO
Made in Madrid
Creative Director & Designer
Creative Director & Designer
Creative Director & Designer
Creative Director & Designer
1980s
The Roots
1980s
The Roots
1980s
The Roots
1980s
The Roots
1991
Madrileño
1991
Madrileño
1991
Madrileño
1991
Madrileño
1994
Jimbo
1994
Jimbo
1994
Jimbo
1994
Jimbo
2013
Kanachan
2013
Kanachan
2013
Kanachan
2013
Kanachan
2020
Maya
2020
Maya
2020
Maya
2020
Maya
2023
Ari
2023
Ari
2023
Ari
2023
Ari
Creative Director based in Tokyo, blending brand, product, and experience design through strategy and craft.
Expertise
Expertise
Expertise
(+)
01
Brand Expression
From strategy to execution, shaping brand systems that solve business problems as much as they connect with people.
02
Craft
Building concepts and stories that take shape through film, photography, and design.
03
Experience Design & Strategy
Creating digital products and experiences that are scalable, intuitive, and more importantly, perform.
04
Innovation
Exploring AI, sensory systems, and creative tools that expand how brands think, build, and adapt to what’s next.
Brand Expression
From strategy to execution, shaping brand systems that solve business problems as much as they connect with people.
Craft
Building concepts and stories that take shape through film, photography, and design.
Experience Design & Strategy
Creating digital products and experiences that are scalable, intuitive, and more importantly, perform.
Innovation
Exploring AI, sensory systems, and creative tools that expand how brands think, build, and adapt to what’s next.
01
Brand Expression
From strategy to execution, shaping brand systems that solve business problems as much as they connect with people.
02
Craft
Building concepts and stories that take shape through film, photography, and design.
03
Experience Design & Strategy
Creating digital products and experiences that are scalable, intuitive, and more importantly, perform.
04
Innovation
Exploring AI, sensory systems, and creative tools that expand how brands think, build, and adapt to what’s next.
Brand Expression
From strategy to execution, shaping brand systems that solve business problems as much as they connect with people.
Craft
Building concepts and stories that take shape through film, photography, and design.
Experience Design & Strategy
Creating digital products and experiences that are scalable, intuitive, and more importantly, perform.
Innovation
Exploring AI, sensory systems, and creative tools that expand how brands think, build, and adapt to what’s next.
I enjoy building systems as much as creating stories or beautiful things.
I enjoy building systems as much as creating objects, stories, or anything that simply feels designed.
I enjoy building systems as much as creating stories or beautiful things.
MY JOURNEY
FROM MADRID
TO TOKYO
Thailand
S
p
a
i
n
Thailand
S
p
a
i
n
Thailand
S
p
a
i
n
I’ve spent the past decade working across Asia and Europe, building brands and experiences that mix structure and gut.
Publicis Groupe
2022 - present
Creative Director & Experience Design
Tokyo
Agoda - Booking.com
2020 – 2022
Global Creative Director
Bangkok
Havas - Heroleads
2019-2020
Regional Head of Marketing
Bangkok
DDB
2017-2019
Creative Director
Saigon
Saigoneer
2015 – 2017
Head of Digital
Saigon
ADK
2014-2015
Sr. Digital Creative
Saigon
Zinkers
2013-2014
Digital Designer
Madrid
Publicis Groupe
2022 - present
Creative Director & Experience Design
Tokyo
Agoda - Booking.com
2020 – 2022
Global Creative Director
Bangkok
Havas - Heroleads
2019-2020
Regional Head of Marketing
Bangkok
DDB
2017-2019
Creative Director
Saigon
Saigoneer
2015 – 2017
Head of Digital
Saigon
ADK
2014-2015
Sr. Digital Creative
Saigon
Zinkers
2013-2014
Digital Designer
Madrid
Publicis Groupe
2022 - present
Creative Director & Experience Design
Tokyo
Agoda - Booking.com
2020 – 2022
Global Creative Director
Bangkok
Havas - Heroleads
2019-2020
Regional Head of Marketing
Bangkok
DDB
2017-2019
Creative Director
Saigon
Saigoneer
2015 – 2017
Head of Digital
Saigon
ADK
2014-2015
Sr. Digital Creative
Saigon
Zinkers
2013-2014
Digital Designer
Madrid
Publicis Groupe
2022 - present
Creative Director & Experience Design
Tokyo
Agoda - Booking.com
2020 – 2022
Global Creative Director
Bangkok
Havas - Heroleads
2019-2020
Regional Head of Marketing
Bangkok
DDB
2017-2019
Creative Director
Saigon
Saigoneer
2015 – 2017
Head of Digital
Saigon
ADK
2014-2015
Sr. Digital Creative
Saigon
Zinkers
2013-2014
Digital Designer
Madrid
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