Background
When borders closed and the world stopped moving, travel became something people could only remember. Agoda needed a way to keep travel alive, even when no one could go far. We aligned around one urgent question: How do you make travel possible when travel isn’t? The answer was GoLocal, a product that brought people back to what was still accessible: nearby places, familiar cities, the hidden corners of home. Our task was to give GoLocal a visual and narrative identity that could live across every touchpoint, from consumers to partners, and turn a crisis into a movement.
Idea
Explore the world nearby. A simple line that shifted the meaning of travel from distance to discovery. It reframed local trips as small adventures and helped people find escape in what was close. The campaign launched globally, translated into more than 15 languages, and became one of Agoda’s most widely adopted initiatives during the pandemic.
Category:
Film & Photography
Client:
Agoda
Duration:
2020
Location:
Global
