Background
As part of IQOS new brand positioning, the company wanted to move beyond product messaging and speak to something more personal. The goal was to empower people to go deeper into their passions, to chase the version of an experience that feels entirely their own. You can listen to a track in a nice place, or you can listen to it in the place that unlocks something intimate and extraordinary. IQOS wanted to inspire that extra step.
Idea
Where passion is found, pleasure awaits. To bring this to life, we worked with three collaborators whose work sits at the edge of art and technology: Saki Matsumura, Daito Manabe, and Kelo. Together, we created the visual and emotional world of the campaign. Our role was end-to-end, from concept to execution across every touchpoint.
Category:
Film & Photography
Client:
IQOS
Duration:
2025
Location:
Tokyo, Japan
